Privacy Policy
Effective Date: 30 August 2026
Last Updated: 30 August 2026
Milton Keynes Web Designs ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal information when you use our website, submit an enquiry, or interact with our website's analytics and cookie preferences.
1. Information We Collect
Information You Provide to Us
When you submit a message through our contact form, we may collect the following personal information:
- Name
- Email Address
- Phone Number
- Message Content
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically, such as your IP address, browser type, device type, operating system, pages visited, referring website, and information about how you interact with the website.
Analytics information is collected only where you have given consent through our cookie banner, as described below.
2. Cookies and Similar Technologies
Our website uses cookies and browser storage to remember your privacy preferences and, where you consent, to help us understand how visitors use our website.
Essential Preference Storage
We use your browser's local storage to remember whether you have accepted or declined analytics cookies. This allows us to respect your choice when you visit other pages or return to the website.
The preference is stored under the local storage key cookiesAccepted and records whether analytics cookies have been accepted or declined.
This preference storage is used to operate the cookie consent mechanism and does not itself send your personal information to us or our analytics providers.
Analytics Cookies
If you select "Accept" on our cookie banner, we load analytics services that may use cookies or similar technologies to collect information about how you use our website.
If you select "Decline", these analytics services are not loaded.
You can change your cookie preference at any time using the cookie settings button available on the website.
3. Google Analytics
With your consent, we use Google Analytics to understand how visitors use our website. Google Analytics may collect information such as pages visited, approximate location, device and browser information, traffic sources, and interactions with the website.
Google Analytics is not loaded until you have actively accepted analytics cookies through our cookie banner.
We use Google Analytics to help us understand website traffic and improve the content, usability, and performance of our website.
For more information about how Google processes information, please refer to Google's Privacy Policy .
4. Microsoft Clarity
With your consent, we use Microsoft Clarity to understand how visitors interact with our website. Clarity may collect information about website usage, including pages viewed, clicks, scrolling behaviour, and other interactions. It may also provide session recordings and heatmaps that help us identify usability issues and improve the website.
Microsoft Clarity is not loaded until you have actively accepted analytics cookies through our cookie banner.
Clarity is also prevented from loading on our local development environments, including localhost, and is intended only for the live website.
For more information about Microsoft's processing of data through Clarity, please refer to Microsoft's Privacy Statement and Microsoft Clarity's privacy information .
5. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries
- Communicate with you regarding our services
- Provide information you have requested
- Maintain appropriate records of enquiries for business purposes
- Understand how visitors use our website where analytics consent has been provided
- Improve the content, usability, accessibility, and performance of our website
- Comply with applicable legal and regulatory obligations
We do not sell, rent, or trade your personal information.
6. Legal Basis for Processing (UK GDPR)
Depending on the circumstances, we process personal data under the following lawful bases provided by the UK GDPR:
- Legitimate Interests – to respond to enquiries, communicate with prospective customers, operate our business, and maintain appropriate business records.
- Consent – where you have voluntarily provided consent for specific processing activities, such as analytics technologies provided by Google Analytics and Microsoft Clarity.
- Contract – where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.
- Legal Obligation – where processing is necessary for us to comply with a legal or regulatory requirement.
7. Your Cookie Choices
When you first visit our website, you are given the choice to accept or decline non-essential analytics cookies.
If you accept, Google Analytics and Microsoft Clarity may be loaded to help us understand website usage and improve our services.
If you decline, these analytics services will not be loaded by our website.
You can change your preference at any time by selecting the cookie settings button on the website.
Please note that if an analytics service has already been loaded and you subsequently withdraw your consent, a page reload may be required for the service's scripts to stop running during the current browsing session.
8. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including responding to enquiries, providing our services, maintaining business records, and complying with legal obligations.
If you become a customer, information relating to our business relationship may be retained for longer where necessary for contractual, accounting, tax, legal, or other legitimate business purposes.
9. Data Sharing and Transfers
We do not sell or rent your personal information. We may share information with trusted third-party service providers where this is necessary to operate our website, communicate with you, provide our services, analyse website usage where consent has been given, or comply with legal obligations.
These providers may include:
- Email or communications service providers used to process enquiries
- Google, where Google Analytics has been enabled following your consent
- Microsoft, where Microsoft Clarity has been enabled following your consent
- Website hosting, security, or technical service providers where necessary to operate the website
Some of these service providers may process information outside the United Kingdom. Where personal data is transferred internationally, we will take appropriate steps to ensure that the transfer is subject to appropriate safeguards as required by applicable data protection law.
10. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration, or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
11. Your Rights
Under the UK GDPR and applicable data protection law, you may have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete personal data
- Request deletion of your personal data, where applicable
- Request restriction of processing, where applicable
- Object to certain types of processing, including processing based on legitimate interests
- Request portability of your personal data, where applicable
- Withdraw consent where processing is based on consent
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
To exercise your rights, please contact us using the details below.
12. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of websites operated by third parties.
We recommend reviewing the privacy policy of any third-party website you visit.
13. Children's Privacy
Our website and services are not directed specifically at children. We do not knowingly collect personal information from children for the purpose of providing our services.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or data processing practices.
Any updates will be published on this page, and the "Last Updated" date at the top of this policy will be amended accordingly.
15. Contact Us
If you have any questions about this Privacy Policy, how we process your personal data, or wish to exercise your data protection rights, please contact:
Milton Keynes Web Designs
Email: hello@miltonkeyneswebdesigns.com
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